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Coke's dark-ages marketing people who just don't get it, basically said "we want people to drink our soda, not play with it." Mentos marketing folks, noting that they're annual ad budget is way under $10 million, are not only delighted, they want to feature the video in advertising and hire its creators to tour on Mentos' behalf.
Labels: fun, video
Posted by Beeblebrox on 21.6.06 at 18:11 | Permalink
